Audemars Piguet CEO on Swiss Luxury Watch Demand

Audemars Piguet CEO on Swiss Luxury Watch Demand

Assessment

Interactive Video

Business

University

Hard

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The video discusses the company's market strategy, focusing on balanced growth despite global challenges. It highlights the production strategy emphasizing innovation and complications in watchmaking. The company aims to diversify its market, especially among women, and enhance client engagement through educational initiatives. Future plans include maintaining independence and focusing on sustainability. Leadership changes and team development are also addressed.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key priorities for the company over the next 12 months?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company view its independence in the watch market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Larry's favorite complication in watches and why?

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