PEST (EL) Analysis

The video discusses the PESOL analysis model, introduced by Dr. Francis Aguilar in 1967, which helps in evaluating the external environment of a firm. It covers six key areas: political, economic, socio-cultural, technological, environmental, and legal factors. The video explains how these factors impact business operations and strategic planning, emphasizing the importance of understanding and analyzing these external influences to develop effective business strategies.

What are the impacts of economic factors on a firm's operations?

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Describe how socio-cultural changes can affect a company.

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What role does technological innovation play in the external environment of businesses?

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