CLEAN : Artisans break the mould in Britain's pottery capital

The video discusses the importance of the Stoke-on-Trent backstamp in identifying high-quality pottery and the recovery of the ceramics industry. It highlights a shift towards bespoke pottery as artists relocate to the area, moving away from mass production. The recession prompted companies to adapt their business models, invest in new designs, and focus on global markets.

What impact did the recession have on the ceramics companies?

What are some strategies mentioned for ceramics companies to become world-class?