Paula Scher: Great design is serious, not solemn

The transcript explores the concept of play in design, contrasting seriousness with solemnity. It discusses the speaker's design career, highlighting key projects like the Public Theater and Citibank logo. The speaker emphasizes the importance of serious play, creativity, and innovation in design, while reflecting on personal experiences and challenges faced in the industry.

How did the speaker's perception of Helvetica influence their design choices?

What does the speaker suggest is necessary for achieving serious design?

How does the speaker describe the evolution of their artistic process over the years?

What insights does the speaker provide about the relationship between play and creativity in design?