Kodak: A Tale of Missed Opportunities in the Digital Age

The video explores Kodak's failure to adapt to the digital photography revolution, despite foreseeing the rise of smartphones. Kodak's focus on traditional film and its inability to capitalize on digital innovations led to its decline. The company underestimated the shift from preserving memories to sharing them instantly, which smartphones facilitated. As a result, Kodak faced financial struggles, culminating in bankruptcy. The video also highlights the niche market for film photography and the emotional impact of Kodak's downfall on its employees.

What did Kodak spend billions on, and what was the outcome?

How did the perception of photography change with the rise of smartphones?

What role did social media play in the evolution of photography?

Reflect on the statement: 'Everything was a Kodak moment now.' What does this imply about the changes in photography?