What role does retargeting play in reminding potential customers about a company's products?
Retargeting
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Business
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University
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Hard
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The video discusses the importance of digital marketing, focusing on retargeting as a strategy to re-engage potential customers who have previously visited a company's website. Retargeting helps increase repeat traffic and improve conversion rates by reminding visitors to return and make purchases. It is highlighted as a powerful tool in online advertising.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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Describe the importance of repeating messaging in retargeting campaigns.
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