Dissecting Apple's iPhone 7 Launch

Dissecting Apple's iPhone 7 Launch

Assessment

Interactive Video

Created by

Quizizz Content

Business, Other

University

Hard

The video discusses the demand for the iPhone 7, highlighting T-Mobile and Sprint's significant order increases compared to AT&T and Verizon. It covers insights from a telecommunications conference, focusing on market share, promotions, and Verizon's media strategy following its acquisitions of AOL and Yahoo. The discussion also touches on ad blocking, privacy regulations, and the growth potential in digital media and advertising.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the major announcements made by Sprint and T-Mobile regarding the iPhone 7?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did AT&T and Verizon's order volumes for the iPhone 7 compare to those of Sprint and T-Mobile?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the new aggressive promotions in the telecommunications market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What risks do companies face when targeting the lower end of the market with expensive phones?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Verizon's strategy regarding its acquisitions of Yahoo and AOL?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the concept of a 'shopping mall' relate to Verizon's approach to digital media?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do digital media companies face in competing with Google and Facebook?

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