Robert L. Dilenschneider - Social Media

The video discusses the speaker's extensive experience and introduces social media as a key topic. It emphasizes the importance of understanding and using social media techniques learned from conventional media. The focus is on crafting a clear message and effectively communicating it through social media. Challenges in using social media are acknowledged, but solutions are provided to overcome them.

In what ways can social media be applied to reach the general public?

What challenges do people face when trying to use social media effectively?