AmEx CEO Looks to Millennials and Gen Zs for Growth

The video discusses American Express (Amex) as an aspirational brand, focusing on its appeal across generations, including Gen Z and millennials. It highlights Amex's digital acquisition strategies and the shift from exclusivity to a broader appeal. The video also explores the concept of luxury versus aspiration and Amex's buy now, pay later strategy, emphasizing transparency and consumer choice.

In what ways has the American Express brand become more welcoming to a wider range of people?

What does the speaker suggest about the relationship between exclusivity and aspiration?