Retailers Prefer To Shop Online On Black Friday

The video discusses the evolution of Black Friday shopping habits, highlighting a shift from in-store to online shopping. It notes that while Americans continue traditional in-store shopping, UK consumers are increasingly shopping online. Retailers are adapting by extending Black Friday sales and promoting online shopping with click-and-collect options. Despite changes, Black Friday remains a significant sales event, with retailers benefiting from both online and in-store purchases.

In what ways have retailers adapted their strategies for Black Friday in recent years?

What are the implications of the shift from in-store shopping to online shopping for retailers?