Aunt Jemima Brand To Change Name Amid Growing Backlash

Aunt Jemima Brand To Change Name Amid Growing Backlash

Assessment

Interactive Video

Business

University

Hard

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Quaker Foods, under pressure from consumers and activists, is changing the Aunt Jemima brand due to its racial stereotype origins. Other companies like Landolakes and Uncle Ben's are also updating their brand imagery to address similar concerns. Quaker plans to introduce a new brand and name in the fall.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the reason behind Quaker Foods' decision to change the Aunt Jemima brand name?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Quaker Foods plan to do with its brands in light of the current social climate?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Which other company announced it would stop using a Native American woman on its packaging?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes is Uncle Ben's brand planning to make regarding its imagery?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

When does Quaker Foods plan to start carrying the new brand?

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