How Brands Build Customer Loyalty Through Shared Values

The video discusses how consumer values influence brand meaning, focusing on functional, rational, and personal benefits. It highlights a shift in expectations across generations, with all age groups, including boomers, wanting brands to contribute to societal betterment. Despite controversies, tech brands perform well due to their ability to deliver functional, personal, and collective benefits.

What are the three different pillars that define meaningful brands?

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How do functional benefits contribute to a brand's meaningfulness?

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What impact does being a meaningful brand have on business results?

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In what ways do consumers expect brands to contribute to society?

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How have tech brands performed in terms of meaningfulness compared to other brands?

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