Hotel Tonight CEO Sees Opportunity in Mobile Bookings

Hotel Tonight CEO Sees Opportunity in Mobile Bookings

Assessment

Interactive Video

Business

University

Hard

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The video discusses the evolution of a hotel booking service that initially focused on mobile solutions for last-minute bookings. As mobile became mainstream, the company expanded to accommodate all types of bookings, responding to customer and hotel partner needs. Despite competition from other online accommodation sites, the company sees this as an opportunity to innovate and improve service. They emphasize working with select partners to ensure quality and are open to including alternative accommodations.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovation gap did the company identify in the big online travel agencies?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company ensure the quality of the hotel partners they work with?

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