WPP’s Sorrell Says Amazon Will Be Major Bidder in Content

The transcript discusses the competitive landscape of content rights, highlighting major bidders like Amazon, Google, and Facebook. It explores how these tech giants are investing in content creation, challenging traditional media companies. The discussion also touches on Amazon's impact on market capitalization and its growing advertising platform, despite being smaller than Facebook and Google. The potential regulation of tech companies as utilities is also mentioned.

What was suggested about the regulation of companies like Facebook and Google?

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What is the estimated value of Amazon's advertising platform as mentioned in the text?

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