How to Build a Podcast Empire

The transcript discusses the evolution and potential of the podcast industry, highlighting its growth from traditional radio to digital platforms. It emphasizes the success of podcasts like 'Serial' and the increasing interest from major players like CBS. Despite being a small market, podcasting shows significant growth potential, with a dedicated audience valuable to advertisers. The appeal of podcasts lies in their ability to engage specific audiences, offering a unique opportunity for targeted marketing.

What do you think are the potential opportunities for the podcast business?

How has the percentage of the population consuming podcasts changed from 2006 to the present?

What factors contribute to the growth of podcasting as a medium?

What role does CBS's entry into the podcast space play in the industry?

Why do you think podcasting appeals to audiences compared to other media formats?