AT&T Takes a Page From Comcast in Pivot Beyond Phones

AT&T Takes a Page From Comcast in Pivot Beyond Phones

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses AT&T's interest in acquiring media companies to create and own content, moving beyond its traditional role as a distributor. It highlights the risks and cultural challenges of this strategy, comparing it to similar moves by Comcast and Verizon. The discussion also touches on the desire of AT&T and Verizon to emulate tech giants like Google and Facebook, despite lacking the same technological foundation.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do AT&T and Verizon differ in their approach to content acquisition?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What cultural differences might impact AT&T's success in the entertainment industry?

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