JPMorgan Turns to Robots to Attract New Credit Card Customers

JPMorgan Turns to Robots to Attract New Credit Card Customers

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

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The video discusses the role of artificial intelligence in marketing, highlighting its effectiveness in digital advertising through improved phrasing and click-through rates. It questions the assumption that creative industries are immune to AI's influence, using examples from journalism and acting. The video also touches on JP Morgan's tech innovations in finance, emphasizing their comprehensive approach to integrating technology in marketing strategies.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant investment is mentioned regarding JP Morgan's approach to technology?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the $5 billion budget mentioned in the text?

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OFF