VOICED : End of the road for diesel in US after VW scandal

The video discusses the impact of the VW emissions scandal, which led to a ban on diesel cars in the US. VW's chairman issued an apology, acknowledging the company's failure. The video explores the historical aversion to diesel in the US, stemming from poor models in the 1980s, and highlights recent technological advances in diesel engines. Despite these advances, diesel faces an uphill battle in the US market due to low fuel prices and consumer preferences. Some manufacturers, like Ford, remain hesitant to introduce diesel models in the US, while others see potential if fuel prices rise.

What challenges does diesel face in winning over US consumers?

What factors might influence US buyers to consider diesel vehicles in the future?