Lamborghini's Next Car Will Be a Hybrid, CEO Domenicali Says

The video discusses Lamborghini's future direction, focusing on the shift to hybrid engines while maintaining brand exclusivity. It highlights the collaboration with Audi and Porsche to leverage technology without diluting Lamborghini's uniqueness. The brand's racing achievements and strong social media presence are emphasized as key differentiators. Future plans include stabilizing the current model portfolio and expanding into new markets like China, while addressing trade issues.

What factors contribute to Lamborghini's success in social media?

How does Lamborghini view the future of its 12-cylinder engine models?

What is Lamborghini's approach to expanding into new markets?