Mills Says the U.K. Is Being Pushed Towards a Soft Brexit Deal

The video discusses the UK's pursuit of a soft Brexit deal, highlighting the challenges faced in negotiations with the EU, particularly the pressure on negotiators to maintain the integrity of the single market. It explores the potential impact of Brexit on UK multinationals, suggesting that the outcome may not significantly affect their operations. The discussion also touches on Unilever's strategy in a post-Brexit market, emphasizing that the UK market's size and economies of scale may mitigate any adverse effects.

In what ways might Brexit affect UK multinationals operating in Europe?

What is the significance of the EU 27's position in the negotiations?