Building a Cult: A Key to Scaling Your Business

Building a cult involves understanding why people love what you do. It starts with your passion, which you must show daily to attract like-minded individuals. By uniting shared passions and purposes, you create a strong culture that drives success and scales your business. Without this internal cult, scaling is impossible.

What is the first step in building a cult according to the text?

How important is passion in building a cult?

What role does shared purpose play in creating a culture?

In what way does culture contribute to the success of a business?

What is the ultimate way to scale a business as mentioned in the text?