Sport brands battle for Olympics gold in the wings

Puma's strategic sponsorship of Usain Bolt during the Olympics proved highly profitable, as his victories and charismatic personality significantly boosted the brand's global visibility. Despite challenges, Puma's focus on athletes from smaller countries with strong personalities paid off. In contrast, other brands like Nike and Adidas faced setbacks due to athlete injuries and underperformance.

What was the significance of Usain Bolt's golden shoes during the Olympics?

How did Usain Bolt's victories impact Puma's brand image?

What was Puma's strategy regarding athlete sponsorship?

In what ways did Puma benefit from sponsoring Usain Bolt?

What challenges did other brands face during the Olympic Games?