Interview with Ellen MacArthur on the importance of working to reduce plastic waste

The video addresses the pressing issue of plastic waste in the marine environment, emphasizing the need for a collaborative approach involving manufacturers, brands, and chemical companies. Despite decades of recycling efforts, only a small percentage of plastic packaging is effectively recycled. The discussion highlights the importance of creating a global protocol and dialogue mechanism to drive change. Corporate initiatives, such as Unilever's pledge for recyclable packaging, are noted as significant steps. The video underscores the role of brand awareness in driving environmental responsibility and the collective effort required to address the plastic waste crisis.

What role does brand awareness play in addressing the plastic waste issue according to the speaker?

How does the text describe the current state of plastic packaging and its impact on the environment?