Boston Market CEO: We're Up 5% Over Last Year's Record

Boston Market CEO: We're Up 5% Over Last Year's Record

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The video features George Michel, CEO of Boston Market, discussing the company's strategy for the holiday season, particularly around Thanksgiving, which is a peak time for sales. He addresses the impact of the election and economic factors on consumer behavior, the company's approach to regulations and minimum wage, and their focus on health standards. Michel also outlines Boston Market's pricing strategy, product innovation, and expansion plans, including international growth and delivery services.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key factors that George Michel believes will influence the restaurant industry in the coming years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does George Michel view the competition between Boston Market and supermarkets?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What new initiatives is Boston Market exploring in terms of delivery services?

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