NBA Secures Big TV Pay Day for Live Sports in a DVR World

The transcript discusses the significant increase in sports rights fees, driven by competition among networks like ESPN and Fox Sports. It highlights the strategic importance of sports programming for networks, despite the challenges in making it profitable. The discussion also covers the NFL's issues, such as the Ray Rice scandal and player health concerns, and their impact on broadcasting partners like ESPN.

In what ways do networks use sports programming to benefit their overall business?

What is the significance of live sports programming for advertisers?