Why Cisco Is Buying Software Maker BroadSoft

The transcript discusses Cisco's acquisition strategy, particularly its interest in Broadsoft, a company with overlapping product areas. Chuck Robbins, Cisco's CEO, emphasizes the importance of strategic acquisitions and innovation. Shareholder concerns are raised about stock prices and share issuance. The concept of unified messaging is explored, questioning the potential revenue gains from Cisco's acquisition of Broadsoft, which already has a strong market presence.

In what ways does unified messaging play a role in Cisco's product offerings?

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What challenges does Cisco face when integrating acquired products into its existing sales framework?

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