GoPro CEO: 2016 Was a Bit of a Correction Year for Us

GoPro CEO: 2016 Was a Bit of a Correction Year for Us

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses GoPro's financial results, addressing misconceptions about declining demand. It clarifies that retail sales remain strong, particularly for the Hero 4. The company slowed revenue intentionally to clear inventory for the Hero 5. The 2016 product strategy was corrected by simplifying the lineup. The video also introduces the Karma drone, highlighting its role in the GoPro ecosystem.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the misconception about GoPro's demand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does GoPro plan to address the inventory issues mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the introduction of too many products at confusing price points affect GoPro in 2016?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected impact of the Hero 5 products on GoPro's sales this holiday season?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key features of the Karma drone mentioned in the text?

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