Apple apuesta en grande a la realidad aumentada con el iPhone X

The transcript discusses Apple's pricing strategy, new product launches, and financial implications, focusing on the impact of rising prices and market competition. It also explores the potential of augmented reality and future technology trends, highlighting Apple's efforts to integrate these into their products.

Discuss the potential risks to operating income as mentioned in the text. What are the key concerns?

In what ways might the new iPhone 10 influence Apple's revenue streams?