Canopy CEO: Positioning for Legal Marijuana in Canada

The transcript discusses a company's shift towards the consumer market, focusing on two brands under Canopy: Bedrocan, which is purely medical, and Tweed, which targets both medical and recreational markets. It highlights the challenges of regulating recreational marijuana, comparing it to alcohol sales, and the role of liquor control boards. The discussion also covers the legal and political context, including the Allard case, which impacts the timeline for recreational marijuana sales, expected by Q1 2017.

What role do liquor control boards play in the regulation of marijuana sales?

What is the expected timeline for the availability of recreational marijuana according to the speaker?