What Does Hollywood Have To Fear With Deepfakes?

The transcript discusses the rise of deep fake technology and its implications for actors and studios. It highlights the legal challenges and protections, such as the right to publicity, that are being considered to safeguard performers' rights. The Screen Actors Guild (SAG) is actively involved in addressing these concerns, emphasizing the importance of understanding contractual language. The discussion also touches on the potential for deep fakes to allow actors to be in multiple places at once and the need for caution to protect identities in the future.

Why is it important for actors to carefully review their contracts in the context of deep fakes?

What steps can performers take to protect their identity in the age of deep fakes?