Whats Behind Zenefits All-in-One HR Startup?

The video discusses Zenefits, a company that streamlines HR processes for small businesses by integrating various systems into one platform. The founder shares his personal battle with cancer, which inspired him to address challenges in the health insurance market, especially in light of the Affordable Care Act. Zenefits helps businesses comply with complex regulations and aims to capture a significant share of the insurance brokerage market. Despite operational challenges, the company continues to innovate and grow.

How does the speaker describe the insurance brokerage market and its potential?

In what ways does the speaker believe their approach to HR software is different from competitors?

What challenges did the company face when trying to set up new customers?