Inside London's Luxury Boutique Fitness Revolution

One Rebel is transforming city fitness with high-intensity sessions like Ride, Reshape, and Rumble, paired with live music. Founder James Balfour introduces 'Ride to Rebel', a concept of spinning classes on buses to combat commute monotony. The initiative went viral, crashing the website with over 2,500 signups. Balfour explains the appeal of high-intensity workouts over regular cycling. Challenges include navigating uncharted legal territory and ensuring safety. Balfour shares lessons from his father, founder of Fitness First, and his experience climbing Everest.

What lessons did James Balfour learn from his father regarding the fitness industry?

What insights did James Balfour gain from his experience climbing Everest?