Content Creates Discovers Organic Growth: Perrette

The video discusses the evolving landscape of consumer behavior and content demand, highlighting the increasing need for content across multiple screens. The company, a leading content supplier, is adapting to these changes by focusing on organic growth and strategic acquisitions. They emphasize the importance of audience growth and the launch of new channels, such as Investigation Discovery, to meet global demand. The company's strategy involves both internal development and selective acquisitions to expand their reach and satisfy audience desires.

What are the key factors driving the change in consumer behavior regarding content consumption?

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How has the company's international growth story evolved over the years?

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What role does organic growth play in the company's overall growth strategy?

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What strategies does the company employ to grow its audience share?

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Discuss the significance of the brand 'Investigation Discovery' in the context of the company's growth.

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