Facebooks Mobile Ads Surge in Pursuit of Google Goal

The video discusses Facebook's stock performance and its advertising strategies to compete with Google. Rob Jewel, CEO of Spruce Mail, explains Facebook's new ad platforms like Atlas and Lookalike, which aim to enhance user behavior tracking and audience targeting. The Audience Network is highlighted as a tool for small and medium businesses to expand their advertising reach. Atlas is emphasized for its cross-device tracking capabilities, offering a more effective way to measure user interactions across different devices.

In what ways is Facebook's mobile advertising outpacing its competitors?

What strategies is Facebook employing to close the advertising gap with Google?

What are the key features of Facebook's new ad tracking platform, Atlas?

Explain the concept of 'look alike' audiences in Facebook advertising.

How does Facebook's Audience Network benefit small and medium-sized businesses?