How Do You Choose Between Two Things?

The video explores subconscious decision-making strategies, focusing on risk aversion, the certainty effect, and the isolation effect. It explains how these strategies help us make choices by favoring certain options over others. The video also discusses the role of subjectivity and stability in decision-making, highlighting how we often prefer predictable outcomes. By understanding these concepts, viewers can recognize and intentionally use these strategies to improve their decision-making process.

What is the concept of risk aversion as described in the text?

Explain the certainty effect and how it influences decision-making.

How does the isolation effect impact the way we compare options?

Discuss how subjective value plays a role in decision-making according to the text.

What strategies can be used to speed up future decision-making?