'I Can Only Imagine' Revives Faith-Based Genre at Box Office | THR News

In 2014, faith-based films gained prominence, with 'God's Not Dead' and 'Heaven is for Real' achieving significant box office success. Despite market saturation, 'I Can Only Imagine' surprised many by outperforming expectations, opening with $17.1 million. Directed by Andrew and Joe Erwin, the film tells the story behind the Christian song 'I Can Only Imagine.' Its success was largely attributed to effective grassroots marketing within the faith community. The film's performance overshadowed other big-budget releases, highlighting the power of targeted marketing and community support.

Who directed the film 'I Can Only Imagine' and what is the film about?

What impact did the film have on the perception of faith-based films in the industry?