How Marketing Tech Startup Rokt Helps E-Commerce Companies

How Marketing Tech Startup Rokt Helps E-Commerce Companies

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Rocked, a marketing technology firm from Sydney, and its global expansion. CEO Bruce Buchanan shares insights on the company's growth, challenges in the Australian VC market, and a significant legal win against IP Australia. The discussion also covers the role of the private sector in driving innovation and policy, challenges for Australian startups in global markets, and the potential of AI and big data in enhancing business profitability.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the troubling trends affecting startups in Australia?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does IP Australia play in supporting startups?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the combination of big data and AI impact e-commerce profitability?

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