Hard Rock's Tracy Says Just Scratching Surface in Asia

Edward Tracy, CEO of Hard Rock Asia, discusses the company's expansion plans in Asia, focusing on Japan. He expresses optimism about the market despite challenges with public perception and legislative hurdles. Hard Rock's global presence, with operations in 74 countries, positions it uniquely in the gaming and hospitality industry. The company aims to differentiate itself through partnerships and a focus on non-gaming revenue. Cultural nuances in Japan present challenges, but the future outlook for integrated resorts remains positive.

What is the current status of Hard Rock International's operations in Japan?

What criteria does Hard Rock International consider when looking for partners in Japan?

How does Hard Rock International differentiate itself from other gaming companies?