Bloomberg 'The Lineup' Kicks Off

Bloomberg TV introduces a new show focused on sports betting, hosted by Kaylee Lyons. The show aims to educate viewers on betting strategies using historical data, particularly in the NFL. The sports betting market in the US is rapidly growing, with significant contributions from states like New York. The show will feature insights from former players and industry experts. It airs every Friday at 7:00 PM New York time.

What is the estimated market size for sports betting in the United States?

What are Kaylee's expectations regarding the guests on the show?