What is Market Segmentation?

The video tutorial introduces market segmentation, a method to target marketing efforts by identifying broad classes of individuals or businesses with shared characteristics. It covers various segmentation types, including geographic, demographic, geo-demographic, psychographic, and behavioral segmentation. Each type is explained with examples, highlighting their importance and application in both consumer and business markets. The tutorial emphasizes the need for data-driven analysis and understanding the principles behind segmentation to effectively reach target audiences.

What is market segmentation and why is it important in marketing?

Describe the different ways a market can be segmented.

What are the characteristics of geographic segmentation?

How does demographic segmentation differ from psychographic segmentation?

What is geo-demographic segmentation and how is it used?

Explain behavioral segmentation and provide an example.

What factors should be considered in business-to-business market segmentation?