Covid Hurt Marijuana Sales for Aurora, CEO Says

The video features an interview with Aurora's CEO, Miguel Martin, discussing the company's market share loss, particularly in the recreational cannabis sector. Despite challenges, Aurora remains strong in the medical cannabis market, with significant international growth. The CEO emphasizes the importance of focusing on profitability through efficiencies and premium product development. Aurora is optimistic about entering the US market, anticipating regulatory changes that could allow Canadian companies to participate. The company aims to leverage its experience in regulated markets to gain a competitive edge.

What challenges does Aurora face in the recreational market?

What role do analysts play in evaluating Aurora's market share and profitability?

How does Aurora plan to enter the US market?