Why Cyber Monday Is Set to Break Sales Record

The video discusses Zulily's unique shopping model and its record-breaking performance during Black Friday and Cyber Monday, driven by mobile traffic and social media engagement. It explores the economics of offering deals and how Zulily's business model ensures profitability. The video also highlights trends in consumer electronics and the rise of purpose-driven brands. Finally, it outlines Zulily's strategy to compete in the online retail market, emphasizing personalized deals and customer engagement.

What trends are emerging in consumer preferences regarding brands during this holiday season?

What strategies are retailers employing to create a relationship with consumers beyond Black Friday and Cyber Monday?

How is Zulily adapting its business model to compete with larger retailers like Amazon?