Adidas CEO on Guidance, European Growth, China, E-Commerce

The transcript discusses Adidas' strong growth in China, North America, and online sales, despite challenges in Europe due to Brexit. The company plans to return to growth in Western Europe with new products and management changes. Adidas is confident in maintaining its market share in North America despite competition from Nike. The US-China trade tensions have had limited impact on Adidas, with continued investment in the Chinese market. E-commerce is a key growth area, with significant contributions expected from the US and China.

How is Adidas addressing the impact of Brexit on its business?

What are the expected growth drivers for Adidas in the coming years?

What role does e-commerce play in Adidas' growth strategy?