China Is SAP's Second Home, CEO McDermott Says

China Is SAP's Second Home, CEO McDermott Says

Assessment

Interactive Video

Business, Geography, Science, Information Technology (IT), Architecture

University

Hard

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The video discusses a tech giant's shift to cloud services, highlighting its competition with Oracle and Salesforce. It introduces the concept of 4th generation CRM, focusing on customer experience and omni-channel ecommerce. The impact of tariffs on business, especially in China, is examined, along with data privacy measures and a partnership with Alibaba. The video concludes with the company's diversity initiatives and bias-free hiring processes.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of customer experience in the context of CRM?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What approach does the company take regarding data privacy in China?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What initiatives has the company taken to promote diversity in leadership?

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