What It Takes to Be Successful in Digital Media

What It Takes to Be Successful in Digital Media

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges in the publishing industry, focusing on the failed Prime and Meredith deal. It explores the role of boutique investment banks versus big Wall Street banks in financing. The investment in Tiger Beat magazine is analyzed, highlighting its focus on the teen music market. The video also covers advising athletes on financial investments, emphasizing the importance of proper guidance. The transition of legacy media companies to digital platforms is discussed, with examples like BuzzFeed and Vox. Finally, the video examines the role of mergers and acquisitions in the media industry.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What advice does the speaker give regarding athletes and their investments?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest about the future of digital media companies?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of M&A in the media industry according to the speaker?

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