Apple, Innovative But They Have to Stay That Way: Delany

The transcript discusses the role of media in privacy and journalism, highlighting TMZ's impact on public perception. It explores social media trends, particularly Snapchat's ephemeral content, and the implications for advertising. The conversation shifts to media companies like Vice Media and the challenges of native advertising. It emphasizes consumer awareness of advertising and media content, noting the rise of YouTube stars. Finally, it discusses brand partnerships, focusing on the importance of product innovation over celebrity endorsements.

What criteria does the speaker believe should be met for native advertising to be acceptable?

According to the speaker, what is more important than just getting a good message out?