Huawei Wants to Be #1 in China in Three Years

Huawei is a major player in the global smartphone market, ranking third behind Samsung and Apple. The company aims to become a top 2 vendor within three years. Huawei recently launched the Honor 6 Plus, featuring premium specs at a competitive price, primarily sold online. The market is dynamic, with Huawei focusing on both consumer and enterprise products. The company emphasizes brand differentiation and aims to sell 40 million units next year. Despite competition, Huawei adopts a cautious growth strategy, avoiding rapid expansion to minimize risks.

What is the significance of the online market for Huawei's smartphone shipments?

What challenges does Huawei face in the competitive smartphone market?