The Emergence of the Chief Marketing Technologist

The Emergence of the Chief Marketing Technologist

Assessment

Interactive Video

Business

Professional Development

Hard

Created by

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FREE Resource

The video features Kevin Cochran discussing the evolution of digital marketing through three waves. The first wave focused on brand marketing with the rise of the internet. The second wave saw Adobe leading in customer acquisition through digital platforms. The third wave emphasizes the integration of big data and IoT to create personalized customer experiences while addressing privacy concerns. Cochran highlights the importance of marketers understanding technology to drive business outcomes and the need for companies to balance customer experience with data protection.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the role of data changed in marketing strategies according to Kevin Cochran?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Kevin Cochran mean by 'freedom within a framework' in marketing?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of consumer data privacy in the digital marketing landscape?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can marketers empower consumers regarding their data?

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