NBA's Tech Connection Links League, Players, and Fans

The video discusses the 18th annual Technology Summit held during the All Star Weekend, focusing on the theme 'Smart Play'. It highlights the evolution of media in sports, particularly the NBA's adaptation to new media forms like social media and blogs. The discussion emphasizes the importance of social media in enhancing fan engagement and player branding, with players becoming global brands and directly interacting with fans.

What benefits does the explosion of different media forms bring to the league?

In what ways do players use social media to connect with fans?