Remy Martin Sees Return of Chinese Consumer

Remy Martin Sees Return of Chinese Consumer

Assessment

Interactive Video

Business

University

Hard

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The video discusses the high-end market strategy in the US, emphasizing product quality and education. It highlights the slow but steady sales rebound in China, focusing on a client-centric model and visual merchandising. Despite economic challenges, the potential in China remains significant, with a strong preference for luxury brands. The launch of a boutique store in Beijing is part of the strategy to enhance brand presence.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of education and sampling in building product loyalty?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker mean by a 'client-driven client centric model'?

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